Priyanka Chopra

Priyanka Chopra’s Rs 2,000 crore ‘Citadel’ comes under scrutiny of Amazon CEO: Report


Priyanka Chopra starrer Citadel reportedly cost more than Rs 2,000 crore for the first season but failed to to make into 10 most-watched streaming programs in the US in any week. Amazon CEO Andy Jassy has reportedly taking asked executives for detailed budget analyses of some of Amazon Studio’s biggest shows.

Amazon CEO Andy Jassy is taking a hard look at some of its biggest TV shows amid company-wide cost-cutting drive, Bloomberg reported, citing people familiar with the matter. Among the shows under scrutiny is Priyanka Chopra Jonas-Richard Madden starrer “Citadel”, one of the most expensive series in TV history. Ever since “Citadel” debuted, it has failed to make into 10 most-watched streaming programs in the US in any week, the report said, citing Nielsen.

Amazon had launched its Hollywood studios division in 2010 and later added to the film and TV programming push by acquiring MGM Studios for $8.45 billion last year.

Recently, Amazon CEO asked executives for detailed budget analyses of some of their biggest shows to scrutinize the studio’s ballooning costs and mixed track record with audiences, Bloomberg reported. Last year, according to the report, Amazon spent $7 billion on original shows, licensed programs and sports, up from $5 billion the year before.

Many tech companies, including Amazon, have eliminated thousands of jobs this year. Amazon in March had announced plans to 9,000 more jobs, adding to the 18,000 employees the tech giant said it would lay off in January. Like other tech companies, including Facebook parent Meta and Google parent Alphabet, Amazon ramped up hiring during the pandemic to meet the demand from homebound Americans that were increasingly buying stuff online to keep themselves safe from the virus.

Apart from “Citadel”, the other shows that are under scrutiny include Daisy Jones & the Six, The Power, Dead Ringers and The Peripheral, all of which cost more than $100 million each to produce but failed to crack Nielsen’s list of the 10 most-watched streaming programs in the US. Even The Rings of Power, which reportedly cost over $400 million plus, is part of that list.

Global spy thriller Citadel, starring Priyanka Chopra, reportedly cost more than $250 million or Rs 2,000 crore for one season.

In this thriller two top Citadel agents, Nadia Sinh (Priyanka Chopra Jonas) and Mason Kane (Richard Madden) are on a mission to save the world. But first, they must regain their memories—which were wiped clean—and find answers from their pasts that could obliterate the villains.

“The ambition of the show, which has never been attempted on film or television, was very exciting. I’m an actor who worked in Indian movies and then started working in American movies,” Priyanka Chopra Jonas said at a screening event for Citadel. “As someone who always wanted to see the globalization of international cinema, this is a joy. To see filmmakers from Italy, India, and America sit together, where entertainment doesn’t belong to a country anymore, where streaming is taking this to 290 territories, that’s like insane.”

For now, Amazon is keeping faith in “Citadel”. Recently, Prime Video greenlit Season 2 of the spy thriller featuring Priyanka Chopra and Richard Madden in the lead roles. Joe Russo is set to direct every episode and executive producer David Weil will return as a showrunner.

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